HOW TO RECRUIT DEALER/DISTRIBUTORS TO SELL FOR YOU

    Everyone dreams of owning a super money-making business where other
    people do all the work, and their only duties involve the approval
    of sales and bank deposit slips.  It's the only way to go as a
    business owner.

    The problem is, however, not too many people seem to know how to
    "put together" such a business.  What you're really talking about is
    an operation where you supply the product and other people do the
    selling -  A prime source with a dealer or distributor network.

    Assuming that you have the product, you'll also need a sales kit and
    plenty of impressive, eye-catching promotional materials. If you
    don't supply or offer to supply materials with which your sales
    force can sell the product, you'll have a hard time enlisting people
    to sell for you, and you probably won't set any sales records
    relative to your product either.

    Let's assume that you've just written a book - HOW TO MAKE $100,000
    PER YEAR AT HOME, WITH YOUR TYPEWRITER...  Okay, in order to sell
    this book, you've got to get the word out to the people that you
    have such a book available.  Advertising on your own is going to
    cost you money, and unless you've got a good understanding of the
    advertising business, you may never reach your full sales potential
    - besides, the time and effort expended in finding the "right" place
    to advertise, the placing of your ads, monitoring your returns, and
    the frustrations of dealing with curiosity seekers, will quickly
    wear you out.  Such is not the way you envisioned your life when you
    got the idea to write the book, get rich and enjoy a life of
    leisure.

    So, just as soon as you've got your book written - the book is your
    product - get some "bids" out to the advertising agencies in your
    area including the free-lancers, and the advertising department at
    your local colleges.  What you want these people to do is make up an
    advertising circular promoting and selling your book.  Now then, in
    a different - maybe smaller - type, and kind of like as an
    afterthought - at the bottom of this circular, you include the
    phrase:  Dealer Inquiries Invited...

    Look over all the submitted circulars and choose the one(s) you
    consider the best.  Then have a supply of these printed up at your
    local print shop, obtain a mailing list of opportunity seekers, and
    get them in the mail.

    Just as soon as you've dropped these first circulars in the mail,
    start writing your dealer/distributor letter.  This should be simply
    an explanation describing how you will dropship orders for their
    customers, allowing them a certain commission on each sale and, the
    price per copy you'll sell your book to them in wholesale quantity
    lots.  At the same time, this letter should include a copy of your
    advertising circular, and an explanation, reassuring these dealers
    that they can reproduce this circular with their name/address in
    place of yours on the order coupon. You might even include a brief
    note that you will preprint these circulars with the dealer's
    name/address and ship them to him for a wholesale printing price.
    All of this boils down to your supplying him or her with whatever is
    needed to promote and sell copies of your book for you.  The bottom
    line is simply that you can only reach so many people, and sell so
    many books by yourself. With 1,000 people helping you - mailin g out
    advertising circulars and running small ads in hundreds of
    opportunity seeker publications - your costs of running your
    business will be minimal while your book sales should skyrocket.

    Remember though, you need an impressive, eye-catching advertising
    circular or mailing package for your sales force to use as their
    own, and you need a clear, easy-to-understand letter outlining the
    commissions you allow, the price of your books in wholesale quantity
    lots, and the availability of advertising materials for your
    dealers.

    The advertising circular should be dual purpose - you send it out to
    solicit sales of your product, and at the same time, recruit dealers
    who are impressed with your advertising materials and feel that they
    can make some money for themselves by promoting your product.
    Again, this needn't be much more than a simple "throw-away" line at
    the bottom of the circular: Dealer Inquiries Invited...

    Now that you're organized thus far, the next thing is to contract to
    run as many small DEALERS WANTED ads in as many of the mail order
    publications as possible. Such an ad can be either a classified or a
    small, but eye-catching one inch display ad:

DEALERS WANTED!  Outstanding new book.  Sells like
wildfire!  Everybody wants a copy!  Take $10 profit on
every $15 sale!  Details for SASE to:

    Basically that's all your "dealers wanted" ad needs to say, and then
    with plenty of exposure in all the mail order publications over a
    period of six to eight months, you should have hundreds of people
    all over the country selling your book for you. Simple, easy, almost
    cut and dried, but it works!

    In building YOUR business, you will find that once you've
    established a basic dealer/distributor network - or a list of people
    selling for you - you can add hundreds of related products, and the
    orders just keep coming in.  Give it a try and see for yourself just
    how easy and profitable it can be for you!