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How to make your fortune with self-improvement seminars
HOW TO MAKE YOUR FORTUNE WITH SELF-IMPROVEMENT SEMINARS
Ever since the beginning of time, ambitious people of the world have
attributed some "indescribable" secret to the success of those
people with wealth. These people have spent, and will continue to
spend, millions of dollars to cultivate these "secrets" within
Particularly since the early seventies, there has been a growing
demand by the public to attend classes, workshops, and
self-improvement seminars that will enable them to align their
thinking as well as their actions, with those of people who have
already achieved success.
The popularity of such best-selling how-to manuals as, Winning Is
Believing... Think And Grow Rich... How To Develop A Winning
Personality... Overcoming Shyness... Imagineering... New Life
Options... Winning By Negotiation... Successful Visual-Verbal
Communications... Conversationally Speaking... and countless others
lends reinforcement to the to the "need" for self-improvement
You can promote and stage these seminars either as a generalist or
as a specialist in a specific area of expertise - and attain wealth
for yourself almost beyond your current imagination! The market
potential has only barely been scratched, affording a real
ground-floor opportunity for those with the gumption to take action.
Dale Carnegie - the author of the book, How To Win Friends and
Influence People - was certainly one of the first, if not "the
first" self-improvement seminar marketer/teacher. Back in the Great
Depression of the thirties, he recognized this need in people to
improve themselves - he worked out a deal with the local management
of his hometown YMCA - got the word around that he was holding
classes on self-improvement - and the rest is one of the truly
classic unemployed-to-multi-million-dollar success stories of our
A self-improvement seminar is conducted much the same as a
Toastmaster's Club meeting... It can be held just about anywhere,
from the informal atmosphere of someone's living room to the
formalities of the Hilton Convention Center.
Basically, a self-improvement seminar is a gathering of people where
one or more speakers talk on a specific subject. More often than
not, only a certain aspect of self-improvement, such as How To
Develop A Positive Mental Attitude - is the thrust of the seminar.
In other words, the more successful seminars deal with "specialized
areas" of self-improvement.
These speakers usually wind up their talks with audience involvement
question and answer sessions. Most of them "wind down" with the
speaker circulating through the audience, plus lots of opportunity
for the purchase of self-help books and tapes by the people wanting
on-going motivation and reinforcement relative to what they've just
heard. Always - sometimes even as the featured subject of the
seminar - there's a great deal of motivation projected during these
meetings. At the bottom line, motivation is more the purpose of
these seminars than the attendees learning something they don't
already know. The favorite words of most seminar speakers are
usually, "It's the difference between having a dream and taking
action - a matter of saying I can, believing it, and then doing it -
because you can!"
Successful seminars are generally based upon the concept of giving
you the power to believe you can. The speakers usually speak from
insights and expertise gained from their own life experiences.
Self-improvement seminars give the attendees the tools - and the
motivation - to succeed. Thus, a well-organized and well-presented
seminar that helps people up the ladder of success can't help but
succeed because we are a success-oriented society - it's an easy
sell with an income potential limited only by your ability to
You won't need an office to make it big with self-improvement
seminars. The public doesn't visit you - you take your programs to
them. Self-improvement seminars appeal to almost everybody - from
blue-collar workers to top executives.
The average cost per person to attend a seminar is very close to
$300 - so your basic audience will be from the upper-income brackets
- but if you handle the promotional aspects properly, you'll pull
them in from lesser income brackets as well.
Many seminar promoters employ sales teams to call upon top company
executives and either get them to partially pay the cost of several
employees to attend as educational or business improve ment
investments - or to foot the bill for the sponsorship of a "group
seminar" for all of that company's middle management personnel.
Many specialty speakers make in excess of $100,000 per year with
regular motivational and/or self-improvement seminars in this
In the beginning though, you'll get your start by staging seminars
for the general public in restaurant banquet rooms, hotel ballrooms,
and convention centers. These will entail advertising costs, plus
the charges for the rented space, and an "on-hand" in ventory of the
materials you want to sell to the people who attend your seminars.
Generally, you'll do best with an intensive radio advertising
campaign during the week preceding your seminar date. In a
metropolitan area of half a million population, you should probably
spend a couple of thousand dollars on radio advertising, plus about
half as much for flamboyant newspaper advertising. Some seminar
promoters invest a quarter of their budget in newspapers, then a
quarter in direct mail and/or telephone advertising, with half going
into radio. Of course, the allocation of your advertising budget
should be related to the previous proven pulling power of each media
within that particular market. Not too much concern is given to
television advertising, excepting for guest appearances of the
community service talk shows.
Most promoters spend all of this effort and money to promote a
series of free seminars. These free seminars usually draw huge
crowds, during which special "front men" turn everybody on with
super-motivational stories designed to whet the appetite of those in
attendance for more. These free seminars generally last only
45-minutes to an hour, and are strictly motivational in purpose.
Each person in attendance is handed a brochure describing the
up-coming "main event" as they leave these free seminars. An
attempt is made to get a commitment - at least a deposit for the
cost of the "real thing," which is usually set for the week
following. Those who do not commit themselves to attending the big
one are then contacted by professional telephone sales people and
given the complete sales presentation between the time of the free
seminar and the date of the real thing, which and experienced
telephone sales people - you can count on closing about 30 to 35% of
those who attend your free seminars.
If you don't have the confidence or inclination to participate - be
the principal speaker - at your seminars, you can hire local sales
training people, professional people from the medical specialties,
local "experts" known through your area newspapers or broadcast
media, and/or nationally known speakers willing to travel and
operating through speakers' bureaus. You might want to contact Burt
Dubin of Personal Achievement Institute - 225 Santa Monica Blvd.,
Suite 305 -Santa Monica, CA 90401... or Dottie Walters of The
National Speakers' Bureau - 400 W. Foothill Blvd. - Glendora, CA
Finally, a reiteration of the fact that there are literally millions
of people in all parts of the country willing and able to pay you
for helping them to improve themselves. You can start with meetings
in your living room, or your local restaurant. All it takes is
action on your part to get set up and a push from yourself to start
making it happen. Best of luck and now get going with it.
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