HOW TO MAKE YOUR FORTUNE WITH SELF-IMPROVEMENT SEMINARS

    Ever since the beginning of time, ambitious people of the world have
    attributed some "indescribable" secret to the success of those
    people with wealth.  These people have spent, and will continue to
    spend, millions of dollars to cultivate these "secrets" within
    themselves.

    Particularly since the early seventies, there has been a growing
    demand by the public to attend classes, workshops, and
    self-improvement seminars that will enable them to align their
    thinking as well as their actions, with those of people who have
    already achieved success.

    The popularity of such best-selling how-to manuals as, Winning Is
    Believing... Think And Grow Rich... How To Develop A Winning
    Personality... Overcoming Shyness... Imagineering... New Life
    Options... Winning By Negotiation... Successful Visual-Verbal
    Communications... Conversationally Speaking... and countless others
    lends reinforcement to the to the "need" for self-improvement
    seminars.

    You can promote and stage these seminars either as a generalist or
    as a specialist in a specific area of expertise - and attain wealth
    for yourself almost beyond your current imagination! The market
    potential has only barely been scratched, affording a real
    ground-floor opportunity for those with the gumption to take action.

    Dale Carnegie - the author of the book, How To Win Friends and
    Influence People - was certainly one of the first, if not "the
    first" self-improvement seminar marketer/teacher.  Back in the Great
    Depression of the thirties, he recognized this need in people to
    improve themselves - he worked out a deal with the local management
    of his hometown YMCA - got the word around that he was holding
    classes on self-improvement - and the rest is one of the truly
    classic unemployed-to-multi-million-dollar success stories of our
    time.

    A self-improvement seminar is conducted much the same as a
    Toastmaster's Club meeting... It can be held just about anywhere,
    from the informal atmosphere of someone's living room to the
    formalities of the Hilton Convention Center.

    Basically, a self-improvement seminar is a gathering of people where
    one or more speakers talk on a specific subject.  More often than
    not, only a certain aspect of self-improvement, such as How To
    Develop A Positive Mental Attitude - is the thrust of the seminar.
    In other words, the more successful seminars deal with "specialized
    areas" of self-improvement.

    These speakers usually wind up their talks with audience involvement
    question and answer sessions.  Most of them "wind down" with the
    speaker circulating through the audience, plus lots of opportunity
    for the purchase of self-help books and tapes by the people wanting
    on-going motivation and reinforcement relative to what they've just
    heard.  Always - sometimes even as the featured subject of the
    seminar - there's a great deal of motivation projected  during these
    meetings.  At the bottom line, motivation is more the purpose of
    these seminars than the attendees learning something they don't
    already know.  The favorite words of most seminar speakers are
    usually, "It's the difference between having a dream and taking
    action - a matter of saying I can, believing it, and then doing it -
    because you can!"

    Successful seminars are generally based upon the concept of giving
    you the power to believe you can.  The speakers usually speak from
    insights and expertise gained from their own life experiences.
    Self-improvement seminars give the attendees the tools - and the
    motivation - to succeed.  Thus, a well-organized and well-presented
    seminar that helps people up the ladder of success can't help but
    succeed because we are a success-oriented society - it's an easy
    sell with an income potential limited only by your ability to
    express yourself.

    You won't need an office to make it big with self-improvement
    seminars.  The public doesn't visit you - you take your programs to
    them.  Self-improvement seminars appeal to almost everybody - from
    blue-collar workers to top executives.

    The average cost per person to attend a seminar is very close to
    $300 - so your basic audience will be from the upper-income brackets
    - but if you handle the promotional aspects properly, you'll pull
    them in from lesser income brackets as well.

    Many seminar promoters employ sales teams to call upon top company
    executives and either get them to partially pay the cost of several
    employees to attend as educational or business improve ment
    investments - or to foot the bill for the sponsorship of a "group
    seminar" for all of that company's middle management personnel.
    Many specialty speakers make in excess of $100,000 per year with
    regular motivational and/or self-improvement seminars in this
    fashion.

    In the beginning though, you'll get your start by staging seminars
    for the general public in restaurant banquet rooms, hotel ballrooms,
    and convention centers.  These will entail advertising costs, plus
    the charges for the rented space, and an "on-hand" in ventory of the
    materials you want to sell to the people who attend your seminars.

    Generally, you'll do best with an intensive radio advertising
    campaign during the week preceding your seminar date.  In a
    metropolitan area of half a million population, you should probably
    spend a couple of thousand dollars on radio advertising, plus about
    half as much for flamboyant newspaper advertising.  Some seminar
    promoters invest a quarter of their budget in newspapers, then a
    quarter in direct mail and/or telephone advertising, with half going
    into radio.  Of course, the allocation of your advertising budget
    should be related to the previous proven pulling power of each media
    within that particular market.  Not too much concern is given to
    television advertising, excepting for guest appearances of the
    community service talk shows.

    Most promoters spend all of this effort and money to promote a
    series of free seminars.  These free seminars usually draw huge
    crowds, during which special "front men" turn everybody on with
    super-motivational stories designed to whet the appetite of those in
    attendance for more.  These free seminars generally last only
    45-minutes to an hour, and are strictly motivational in purpose.

    Each person in attendance is handed a brochure describing the
    up-coming "main event" as they leave these free seminars.  An
    attempt is made to get a commitment - at least a deposit for the
    cost of the "real thing," which is usually set for the week
    following.  Those who do not commit themselves to attending the big
    one are then contacted by professional telephone sales people and
    given the complete sales presentation between the time of the free
    seminar and the date of the real thing, which and experienced
    telephone sales people - you can count on closing about 30 to 35% of
    those who attend your free seminars.

    If you don't have the confidence or inclination to participate - be
    the principal speaker - at your seminars, you can hire local sales
    training people, professional people from the medical specialties,
    local "experts" known through your area newspapers or broadcast
    media, and/or nationally known speakers willing to travel and
    operating through speakers' bureaus.  You might want to contact Burt
    Dubin of Personal Achievement Institute - 225 Santa Monica Blvd.,
    Suite 305 -Santa Monica, CA 90401... or Dottie Walters of The
    National Speakers' Bureau - 400 W. Foothill Blvd. - Glendora, CA
    91740.

    Finally, a reiteration of the fact that there are literally millions
    of people in all parts of the country willing and able to pay you
    for helping them to improve themselves.  You can start with meetings
    in your living room, or your local restaurant.  All it takes is
    action on your part to get set up and a push from yourself to start
    making it happen.  Best of luck and now get going with it.