HOW TO MAKE AN EASY START IN MAIL ORDER!

    Listing names of Big Mail Requestors, and sending out packages of
    Big Mail is an easy way to get your start in the business of selling
    by mail.

    There are a number of mail order operators pulling in an easy, extra
    thousand dollars a month, by what you'd hardly call work - doing
    nothing more than receiving money for advertising a list of people's
    names interested in receiving Big Mails, and sending out envelopes
    stuffed to overflowing with Big Mail.

    Regardless of where you live - your age - teenager or senior citizen
    - man or woman - there's no reason you can't do the same - pull in
    an extra thousand dollars a month, with the same idea.

    Getting started is not as easy as turning on a water tap but then
    your initial investment will amount to practically nothing - And,
    the requirements upon your time shouldn't amount to more than a few
    hours a week.

    First, let's define the market - Who wants Big Mails, and why do
    they want it?  Big Mails are wanted or should be wanted, by just
    about every person in business, especially those involved in selling
    a product via the mails, in order to keep himself abreast of who's
    doing what, how they're doing it, the new offers being made and the
    newcomers to the business.  The reasoning is because of the time and
    postage saved by automatically receiving all of this information, as
    opposed to writing and mailing letters to each individual offer you
    see that arouses your interest, not to mention the time saved in
    searching through all the different publications to discover these
    things.  Some people - the dreamers and the lonely - like to receive
    Big Mails simply for the sake of having mail delivered to them every
    day.  There's no sure way of determining which of your Big Mail
    Requestors these people are - so you just forget about it, and send
    your Big Mails to everybody on your list. Besides, the actual number
    of people in this category are fewer than you might suspect.

    Now, let's define what's inside a Big Mail Package you or your
    buyers - Big Mail Requestors - will be receiving in the mail...
    Generally, you'll find a least one, but usually several
    publications:  ad sheets, tabloid mail order newspapers, and an
    occasional newsletter.  The rest is almost always a collection of
    various product advertising circulars.  At least two of these
    circulars will be from the person sending the package to you in the
    first place.

    Many, if not most of the beginners in this business, first get their
    name listed as a Big Mail Requestor, on as many Big Mails Wanted
    lists as possible.  They then save the mail they receive, and once a
    week, every other week, or once a month , they stuff their
    accumulated Big Mail into individual envelopes and send it to the
    names on their list of people who have paid to be listed as Big Mail
    Requestors.

    Don't forget - All Big Mail suppliers always include at least a
    couple of two-sided circulars of their own.  These are usually
    Commission Circulars - product advertising circulars, sometimes
    provided by a prime source or distributor with a blank space on the
    reply coupon for the dealer doing the mailing to rubber stamp his
    business name and address. More often than not, the distributor
    furnishes the dealer with "camera ready" copies of circulars to use.
    The dealer takes these C/R's to a quick print shop, and has several
    thousand copies made up with his business name and address imprinted
    on each circular.

    Everytime you send out a package of Big Mail, always include two
    advertising circulars of your own - circulars that may interest the
    recipient and cause him or her to send to you for the product or
    service offered.

    These can be commission - dropship - products, or products that you
    have devised, produced and are selling.

    Incidentally, the best way to go with commission circulars is to ask
    for or get a camera-ready copy of the original, and have a large
    quantity of them printed locally with your name in place of the
    supplier.  This will save you hours of very boring work entailed in
    rubber-stamping your name on several thousand circulars.  If for
    whatever reason it's too expensive to get your circulars printed
    locally, then check around for a printer who does business by mail,
    and will make your circulars for you with your name and address on
    the ordering coupon.  Also, it will almost always pay for you to
    have the printer fold your circulars for you before he ships them to
    you - he can do it all in about an hour, while it could take you a
    couple of days to a week or longer to fold 5,000 circulars yourself.

    You can include as many product circulars in your package of Big
    Mail as you want, but...  It's been proven time and time again that
    three very good - outstanding - circulars, all related to the same
    idea, bring back more responses than an envelope overflowing with
    circulars.  What I'm saying is that a circular inviting the
    recipient to send for Book #317, "How to Make Money Writing &
    Selling Simple Information," plus a circular or Book #365, "$50,000
    a Year from Mail Order Ads," will pull far more inquiries than 10 or
    12 different circulars inviting the recipient to send for a mixture
    of related items.

    The reason is quite simple - After about 3 circulars, you begin to
    overwhelm the recipient with opportunities.  In reality, he'd like
    all of the books you're offering, but he only wants to spend so much
    and therefore he's faced with a decision of which ones to send for -
    and more often than not, he ends up not sending for any of them.

    Including a mini-catalog listing of your offerings is quite
    different, and generally acceptable to most people receiving big
    mail packages, or product advertising in the mail.  Generally, this
    is regarded as not so much loose paper and something they can hang
    onto for a while and maybe order from, much the same as they order
    from a Wards or Sears catalog.

    When you've got your name listed on a number of lists as a Big Mail
    Requestor, and after you've got a steady supply of this kind of mail
    coming to you, start placing ads of your own in some of the larger
    circulation ad sheets and other mail order publications as a Big
    Mail Supplier.  For ideas on ads to use, glance through any mail
    order publication and come up with one you think will bring the most
    replies in.

    Now you're on your way with the basic plan and "know-how" for a fast
    start as a Big Mail Supplier.

    In order to expand your big mail operations into a real money-making
    business, compile a list of magazines, newsletters, mail order
    tabloids and ad sheets.

    Then draft a letter to these publishers, advising them that you can
    supply them with several hundred prospective subscribers each month.
    Explain that your prospects come from responses to national
    advertising, which you run at no cost to them, the publishers...  Go
    on to explain that your national advertising offers Free Trial
    Subscriptions to the nation's leading money-making publications, and
    that you feel your list will be incomplete without his
    publication...

    Sweeten the pot further by detailing how you'll be sending the names
    and addresses of these fresh prospects on peel Ôn stick labels -
    that these mailing lists will belong to him on receipt - and that
    you encourage him to copy them for follow up mailings...

    You charge each of these publishers $100 a year for this service,
    and even when you have 100-150 signed, keep looking for and
    attempting to sign more publishers.  Don't ever stop soliciting
    publishers, and go after the biggest as well as the very smallest of
    them...

    With a number of accounts signed and paid, you place an ad such as
    the following, in several national publications:

        FILL YOUR MAILBOX WITH OPPORTUNITY!  World's leading
        Money-Making publications Free trial subscriptions
        $2 for processing to:  (Your name & address).

    When the responses to your ads come in, type the names and addresses
    onto "master" sheets or put them into your computer system as
    respondents to your advertising.  Sometime around the 15th of each
    month, copy your masters onto the number of customer sheets of
    labels you need, and send them out.  You bank the money from your
    advertising respondents.

    One hundred publishers times $100 each means $10,000 per year...  A
    minimum of 200 respondents to your advertising each month means
    another $4,800 per year...  And then, by contracting with a
    reputable list broker to handle the rental of the "Hot" names you
    accumulate each month, you should be able to double or triple these
    figures...  And $30,000 income your first year in the Big Mail
    business is nothing to "cry about" at all!!!

    Meanwhile you've got all these new prospects, to whom you can send
    your own sales materials...  You can also expand your services and
    become a subscription agency, a publications distributor, or even a
    mail order publications Advertising Agency...

    You could compile, publish and sell directories of newsletters,
    tabloids and ad sheets... Directories of Mail Order Association...
    Mailing lists of people wanting Big Mails...  or mailing lists of
    people wanting Commission Circulars.