BIG DOLLARS!

HOW TO GET THEM FROM YOUR MAIL ORDER AD SHEETS

    Simple, easy, and with an unlimited income potential!  You can set
    this program up right from your kitchen table, and easily parlay it
    into $100,000 per year!

    You've no doubt heard of the millions of dollars "raked in" by
    advertising agencies each year, and that's what this business is all
    about.  In fact, that's the name of the game with this business!

    Here's what you do:  Call up the owner, general manager or
    advertising director of your local "nickel ads" or shoppers
    newspaper.  Tell him you're a mail order advertising agency, with
    clients all over the country.  Explain to him that you'd like to
    have a regular space - 2 columns wide by 6-inches deep - in every
    edition of his paper for at least the next 12 months.

    You'd like a headline on this space, the headline to read: Mail
    Order Money-Making Opportunities.  You will turn in to him on each
    of his advertising closing dates, a number of mail order ads. You
    want him to set each ad within this space, just as if he were
    running 2 columns of want ads.  Then, at the bottom of this space,
    you want him to set in slightly larger type, the name and address of
    your advertising agency.  Below that, in italics, you want your
    slogan, such as:  A Full Service Advertising Agency for Mail Order
    Dealers Nationwide!

    By setting up a contract for a "defined" amount of space in each
    edition of the paper for at least 12 months, you'll save at least
    30% over the regular day-to-day and/or monthly rate charges. By
    talking with the "top-dog" in charge, you'll be able to avoid a lot
    of hassle and negotiate the best deal.  This is the first step -
    explain your plan and assure them that you're going to be a
    long-term, regular customer; and then negotiate for the best,
    bottom-line cost figure.

    Figuring that each ad you run in this space will require 3/4 of an
    inch, this means you have room for 14 ads, plus your headline and
    nameplate.  Your cost will probably run between $50 and $75 per week
    on an "every edition" annual contract.  So now, you simply set a
    price to charge your advertisers in accordance with the total
    circulation of the publication.

    Charge $10 per ad - times 14 equals $140 - then subtract $50 costs -
    you're left with a profit of $90 per week.  Or at $15 per  ad -
    times 14 equals $210 - minus $50 costs - leaves you with a profit of
    $160 per week.  $20 per ad - times 14 equals $280 - minus $50 costs
    - leaves you with a profit of $230 per week.  You may want to start
    off with a larger space, say 3 columns wide by 6-inches deep, for
    even more and faster profits. The important thing is to set the
    first one up, and then duplicate or multiply your efforts.

    Just as soon as you've got your program set up with one shoppers'
    newspaper, do the same with another one.  If there aren't too many
    in your town, take a trip to a near-by larger city and get it set up
    there.  If there are no "shoppers papers" in your area, check it out
    with your local newspaper.

    Once you've established this program in the shoppers' papers, start
    making the rounds and setting it up with your area suburban
    newspapers.  Remember, the more you duplicate the "set-up" of this
    program, the more profits you'll make.

    Now, you're ready to go after the advertisers...  I suggest that you
    visit your local stationery store; pick up a pad of "fadeout" graph
    paper and a roll of black or red border tape about an eighth inch
    wide.  Take these materials home, and on a sheet of graph paper,
    measure 1 inch from the top, and on the line from left to right,
    make a line with your border tape.  Do the same thing at the bottom
    of the page.  Measure in a 1/2 inch from the sides, and do the same
    thing for each side.  Then take a sharp razor blade and square off
    the corners.  You should now have a perfect rectangle as framed by
    your border tape.  So measure down from the top of your frame a half
    inch, and run a strip of border tape on this line from left to
    right.  This will be for your "mast head."  Now measure to divide
    your frame into equally wide columns and run a strip of border tape
    as column dividers from top to bottom.

    What you're coming up with is what is known as an "ad sheet" in the
    mail order business, and it's looking beautiful!  Select a name,
    such as The Trailblazer or Ron's Mail Order Opportunities. Make
    another visit to your stationery store, pick up some 18 or 24 point
    "Transfer Letters" in the style you want for your ad sheet title.

    Take them home, and on another sheet of graph paper, write out the
    title you want to use on your ad sheet.  Then take a ruler and razor
    blade, and cut the paper your title is on, into one strip that will
    fit into that half inch space at the top of your ad sheet - the
    space we talked about as being for your masthead. Simply paste the
    strip of paper with your ad sheet title into this space and you're
    ready to start pasting in ads - on your ad sheet - from advertisers.
    Incidentally, when you're over at your stationery store, pick up
    what is known as a "Glue Stick."  This is a tool you'll be using
    from now on, and if you'll go with this for all your paste-up
    endeavors, you'll come out with a much neater, as well as easier
    job.  I don't recommend "rubber cement," and most assuredly don't
    use a household paste for your paste-up jobs.

    Once you have got your ad sheet layed out, take it to a nearby
    quick-print shop and have them make at least 100 printed copies.
    You'll want it printed on both sides, with your masthead omitted and
    your columns running all the way to the top of your frame on the
    back side.  Then you take your pasted-up ad sheet original home and
    file it as your "master."  You'll be using one of your printed
    copies each time you "paste-up" an ad sheet for printing and/or
    publication.  All of this is a par t of setting yourself up and
    getting organized for the business you're about to start...

    The purpose of your ad sheet is strictly to afford you FREE
    advertising for your primary project.  So, you make up an ad such as
    this:  SAVE ON ADVERTISING!  Run our ad in your publication - We'll
    run yours in ours!  Checking copies each issue.  Send samples of
    your ad sheet, and the ad you want us to run.  We can begin next
    week, but hurry - space is limited...

    Either type this out or have it typeset as a one column, one inch ad
    and place it at the top of the left hand column on the front of your
    ad sheet; and at the bottom of the right hand column on the back of
    your ad sheet.

    Now, make up an ad for your primary business, such as: 200,000
    circulation!  Only $5 to have your 35 word ad included one time! Run
    it 5 times and save!  Only $50 for 5 consecutive insertions! Metro
    Shoppers, your address.

    Type this ad out, or have it typeset into an eye-catching one column
    by one inch ad.  Then place one of these ads at the bottom of the
    right hand column on the front of your ad sheet, and another at the
    top of the left hand column on the back of your ad sheet.

    These ads - one about exchanging ads, and the other about your
    shopping paper advertising program - should be run in each edition
    of your ad sheet that you publish.  In other words, they should be
    permanent fixtures in your ad sheet.  Actually, they're the primary
    reason for your getting involved in ad sheet publishing - free
    advertising/exposure for your service to mail order advertisers.

    Fill out the space in your first ad sheet with ads for other things
    you can offer, or clip better ads from the ad sheets you receive in
    the mail, and use those.  Once you've got the space on both sides of
    your ad sheet filled, take this "paste-up" to your local print shop
    and have 200 to 500 printed.

    Meanwhile, you begin making a 3 x 5 card file of the publishers'
    addresses of the different ad sheets you receive in the mail.  Each
    file card should show the name of the ad sheet, the name and address
    of the publisher, and the date you first received a copy of their ad
    sheet.  File these cards in zip code sequence.

    The next thing is to have your list of mail order publications typed
    out onto mailing labels.  These sheets of labels, you maintain as
    master copies, marking on your file cards, the sheet number each
    mail order publication is listed on.  Ace Ad Sheet might show an
    M-l, meaning that they are listed on page one of your masters for
    mailing label.  Millers' Advertiser might show an M-6 for sheet
    number 6, while Zastrow's Active Advertiser might show an M-12 for
    sheet 12 of your master list.

    The purpose of the master list is to save time and further work when
    you mail out your at sheet.  Simply take your master copies to your
    nearest quick print shop and copy your masters onto sheets of
    labels.  As for the coding of positions on the master list, this is
    also to save you time.  When you receive a "returned to sender,"
    because the publisher has either gone out of business or moved, you
    look it up by zip cote in your card file - mark that card
    accordingly - note the master sheet code, and turn right to that
    page without having to scan through each of your master sheets to
    find that particular listing.  These two procedures will be
    especially important as you add new listings to your master sheets
    without having to redo the whole list.

    An extra benefit will be your ability to advertise and sell your
    master listing - from your 3 x 5 card file - of mail order
    publications at the start of each new year.  You could also
    advertise and sell duplicates/copies of your master label mailing
    list as active mail order advertisers.  Still another idea might be
    to collect copies of each mail order publication and offer a
    collection of sample copies - Sample copies of 24 different mail
    order publications, just $10...

    You're almost ready to begin!  The best way to start is to include
    one two-sided circular, such as your Money-Making/Money-saving
    Reports circular, and your ad sheet in an envelope, stick one of
    your mailing labels on it and send them out first class. If you've
    got another "special program," you might include a circular for
    that, but don't put more than 3 circulars in each of your out-going
    mailing pieces.  Too many things to choose from will confuse the
    recipient and result in no response at all.

    Overall, it's best to send these mailing pieces out via first class
    postage in order to make sure you've got "good" addresses. Any
    "nixies" will be returned to you as non-deliverable and you can
    mark/adjust your systems accordingly.

    Your ad sheet is for the purpose of getting free advertising for
    your primary program, the space you have available for mail order
    advertisers in your area shoppers' paper.  And, the reports
    circulars are "fast-selling door-openers" that should bring back
    hard cash, from these other mail order publishers who will be
    running your shoppers' paper advertising.  Generally speaking, very
    few of the ad sheet publishers will buy shopping paper space from
    you - they are almost all too caught up in their on "ad sheet thing"
    and "trade advertising programs," to see or understand the real
    advantages of super circulation paid advertising for a product.
    They will however, almost always buy the below cost, mail order
    "success" reports, and this is how you get money from them, in
    addition to your free advertising.

    Now you're in business!  Hundreds, even thousands of sharp mail
    order entrepreneurs will see your shopping paper ads in all the ad
    sheets you're exchanging ads with, and they're the ones - those
    selling books and products - who will take advantage of your offer.
    In exchange for this advertising exposure these ad sheet publishers
    give you, your only obligation is to paste the ad they submit as
    their exchange ad, onto your ad sheet, print the required number of
    copies, and send it out to all your exchange advertisers.

    However, their efforts in your behalf will quickly result in
    hundreds of cash orders for your shopper paper space.  The profit
    potential should quickly satisfy your wildest dreams with only a
    minimum amount of work and organization on your part.

    As your listing of mail order advertisers is published in each of
    the shopper papers, you fold one up and send it to each of your
    advertisers as a checking copy via third class mail.  What could be
    easier or more beneficial to your personal bank account?

    It may take six weeks to a couple of months to get everything
    organized and the orders coming in, but once they start, it will be
    like a never ending river of money for you.  Remember too, set one
    shoppers' paper program up first - get it filled up with paid
    advertising and running smoothly - and then multiply your income
    possibilities by duplicating the same program with as many other of
    your local area publications as possible.  When you go in to talk to
    these people about the program you have in mind, remember - they are
    in the business of making money, and your plan is just another way
    for them to make money - they want your business and your money -
    sell them on yourself and your business plan.

    So, that's it... the plan you can use to become rich - the rest is
    up to you...  I assure you it's easy to put into action, and it
    works...  How soon you get it started, and how much money you make
    with it, is entirely up to you...