AOH :: HOWTO104.TXT|
Big Dollars! How To Get Them From Your Mail Order Ad Sheets
HOW TO GET THEM FROM YOUR MAIL ORDER AD SHEETS
Simple, easy, and with an unlimited income potential! You can set
this program up right from your kitchen table, and easily parlay it
into $100,000 per year!
You've no doubt heard of the millions of dollars "raked in" by
advertising agencies each year, and that's what this business is all
about. In fact, that's the name of the game with this business!
Here's what you do: Call up the owner, general manager or
advertising director of your local "nickel ads" or shoppers
newspaper. Tell him you're a mail order advertising agency, with
clients all over the country. Explain to him that you'd like to
have a regular space - 2 columns wide by 6-inches deep - in every
edition of his paper for at least the next 12 months.
You'd like a headline on this space, the headline to read: Mail
Order Money-Making Opportunities. You will turn in to him on each
of his advertising closing dates, a number of mail order ads. You
want him to set each ad within this space, just as if he were
running 2 columns of want ads. Then, at the bottom of this space,
you want him to set in slightly larger type, the name and address of
your advertising agency. Below that, in italics, you want your
slogan, such as: A Full Service Advertising Agency for Mail Order
By setting up a contract for a "defined" amount of space in each
edition of the paper for at least 12 months, you'll save at least
30% over the regular day-to-day and/or monthly rate charges. By
talking with the "top-dog" in charge, you'll be able to avoid a lot
of hassle and negotiate the best deal. This is the first step -
explain your plan and assure them that you're going to be a
long-term, regular customer; and then negotiate for the best,
bottom-line cost figure.
Figuring that each ad you run in this space will require 3/4 of an
inch, this means you have room for 14 ads, plus your headline and
nameplate. Your cost will probably run between $50 and $75 per week
on an "every edition" annual contract. So now, you simply set a
price to charge your advertisers in accordance with the total
circulation of the publication.
Charge $10 per ad - times 14 equals $140 - then subtract $50 costs -
you're left with a profit of $90 per week. Or at $15 per ad -
times 14 equals $210 - minus $50 costs - leaves you with a profit of
$160 per week. $20 per ad - times 14 equals $280 - minus $50 costs
- leaves you with a profit of $230 per week. You may want to start
off with a larger space, say 3 columns wide by 6-inches deep, for
even more and faster profits. The important thing is to set the
first one up, and then duplicate or multiply your efforts.
Just as soon as you've got your program set up with one shoppers'
newspaper, do the same with another one. If there aren't too many
in your town, take a trip to a near-by larger city and get it set up
there. If there are no "shoppers papers" in your area, check it out
with your local newspaper.
Once you've established this program in the shoppers' papers, start
making the rounds and setting it up with your area suburban
newspapers. Remember, the more you duplicate the "set-up" of this
program, the more profits you'll make.
Now, you're ready to go after the advertisers... I suggest that you
visit your local stationery store; pick up a pad of "fadeout" graph
paper and a roll of black or red border tape about an eighth inch
wide. Take these materials home, and on a sheet of graph paper,
measure 1 inch from the top, and on the line from left to right,
make a line with your border tape. Do the same thing at the bottom
of the page. Measure in a 1/2 inch from the sides, and do the same
thing for each side. Then take a sharp razor blade and square off
the corners. You should now have a perfect rectangle as framed by
your border tape. So measure down from the top of your frame a half
inch, and run a strip of border tape on this line from left to
right. This will be for your "mast head." Now measure to divide
your frame into equally wide columns and run a strip of border tape
as column dividers from top to bottom.
What you're coming up with is what is known as an "ad sheet" in the
mail order business, and it's looking beautiful! Select a name,
such as The Trailblazer or Ron's Mail Order Opportunities. Make
another visit to your stationery store, pick up some 18 or 24 point
"Transfer Letters" in the style you want for your ad sheet title.
Take them home, and on another sheet of graph paper, write out the
title you want to use on your ad sheet. Then take a ruler and razor
blade, and cut the paper your title is on, into one strip that will
fit into that half inch space at the top of your ad sheet - the
space we talked about as being for your masthead. Simply paste the
strip of paper with your ad sheet title into this space and you're
ready to start pasting in ads - on your ad sheet - from advertisers.
Incidentally, when you're over at your stationery store, pick up
what is known as a "Glue Stick." This is a tool you'll be using
from now on, and if you'll go with this for all your paste-up
endeavors, you'll come out with a much neater, as well as easier
job. I don't recommend "rubber cement," and most assuredly don't
use a household paste for your paste-up jobs.
Once you have got your ad sheet layed out, take it to a nearby
quick-print shop and have them make at least 100 printed copies.
You'll want it printed on both sides, with your masthead omitted and
your columns running all the way to the top of your frame on the
back side. Then you take your pasted-up ad sheet original home and
file it as your "master." You'll be using one of your printed
copies each time you "paste-up" an ad sheet for printing and/or
publication. All of this is a par t of setting yourself up and
getting organized for the business you're about to start...
The purpose of your ad sheet is strictly to afford you FREE
advertising for your primary project. So, you make up an ad such as
this: SAVE ON ADVERTISING! Run our ad in your publication - We'll
run yours in ours! Checking copies each issue. Send samples of
your ad sheet, and the ad you want us to run. We can begin next
week, but hurry - space is limited...
Either type this out or have it typeset as a one column, one inch ad
and place it at the top of the left hand column on the front of your
ad sheet; and at the bottom of the right hand column on the back of
your ad sheet.
Now, make up an ad for your primary business, such as: 200,000
circulation! Only $5 to have your 35 word ad included one time! Run
it 5 times and save! Only $50 for 5 consecutive insertions! Metro
Shoppers, your address.
Type this ad out, or have it typeset into an eye-catching one column
by one inch ad. Then place one of these ads at the bottom of the
right hand column on the front of your ad sheet, and another at the
top of the left hand column on the back of your ad sheet.
These ads - one about exchanging ads, and the other about your
shopping paper advertising program - should be run in each edition
of your ad sheet that you publish. In other words, they should be
permanent fixtures in your ad sheet. Actually, they're the primary
reason for your getting involved in ad sheet publishing - free
advertising/exposure for your service to mail order advertisers.
Fill out the space in your first ad sheet with ads for other things
you can offer, or clip better ads from the ad sheets you receive in
the mail, and use those. Once you've got the space on both sides of
your ad sheet filled, take this "paste-up" to your local print shop
and have 200 to 500 printed.
Meanwhile, you begin making a 3 x 5 card file of the publishers'
addresses of the different ad sheets you receive in the mail. Each
file card should show the name of the ad sheet, the name and address
of the publisher, and the date you first received a copy of their ad
sheet. File these cards in zip code sequence.
The next thing is to have your list of mail order publications typed
out onto mailing labels. These sheets of labels, you maintain as
master copies, marking on your file cards, the sheet number each
mail order publication is listed on. Ace Ad Sheet might show an
M-l, meaning that they are listed on page one of your masters for
mailing label. Millers' Advertiser might show an M-6 for sheet
number 6, while Zastrow's Active Advertiser might show an M-12 for
sheet 12 of your master list.
The purpose of the master list is to save time and further work when
you mail out your at sheet. Simply take your master copies to your
nearest quick print shop and copy your masters onto sheets of
labels. As for the coding of positions on the master list, this is
also to save you time. When you receive a "returned to sender,"
because the publisher has either gone out of business or moved, you
look it up by zip cote in your card file - mark that card
accordingly - note the master sheet code, and turn right to that
page without having to scan through each of your master sheets to
find that particular listing. These two procedures will be
especially important as you add new listings to your master sheets
without having to redo the whole list.
An extra benefit will be your ability to advertise and sell your
master listing - from your 3 x 5 card file - of mail order
publications at the start of each new year. You could also
advertise and sell duplicates/copies of your master label mailing
list as active mail order advertisers. Still another idea might be
to collect copies of each mail order publication and offer a
collection of sample copies - Sample copies of 24 different mail
order publications, just $10...
You're almost ready to begin! The best way to start is to include
one two-sided circular, such as your Money-Making/Money-saving
Reports circular, and your ad sheet in an envelope, stick one of
your mailing labels on it and send them out first class. If you've
got another "special program," you might include a circular for
that, but don't put more than 3 circulars in each of your out-going
mailing pieces. Too many things to choose from will confuse the
recipient and result in no response at all.
Overall, it's best to send these mailing pieces out via first class
postage in order to make sure you've got "good" addresses. Any
"nixies" will be returned to you as non-deliverable and you can
mark/adjust your systems accordingly.
Your ad sheet is for the purpose of getting free advertising for
your primary program, the space you have available for mail order
advertisers in your area shoppers' paper. And, the reports
circulars are "fast-selling door-openers" that should bring back
hard cash, from these other mail order publishers who will be
running your shoppers' paper advertising. Generally speaking, very
few of the ad sheet publishers will buy shopping paper space from
you - they are almost all too caught up in their on "ad sheet thing"
and "trade advertising programs," to see or understand the real
advantages of super circulation paid advertising for a product.
They will however, almost always buy the below cost, mail order
"success" reports, and this is how you get money from them, in
addition to your free advertising.
Now you're in business! Hundreds, even thousands of sharp mail
order entrepreneurs will see your shopping paper ads in all the ad
sheets you're exchanging ads with, and they're the ones - those
selling books and products - who will take advantage of your offer.
In exchange for this advertising exposure these ad sheet publishers
give you, your only obligation is to paste the ad they submit as
their exchange ad, onto your ad sheet, print the required number of
copies, and send it out to all your exchange advertisers.
However, their efforts in your behalf will quickly result in
hundreds of cash orders for your shopper paper space. The profit
potential should quickly satisfy your wildest dreams with only a
minimum amount of work and organization on your part.
As your listing of mail order advertisers is published in each of
the shopper papers, you fold one up and send it to each of your
advertisers as a checking copy via third class mail. What could be
easier or more beneficial to your personal bank account?
It may take six weeks to a couple of months to get everything
organized and the orders coming in, but once they start, it will be
like a never ending river of money for you. Remember too, set one
shoppers' paper program up first - get it filled up with paid
advertising and running smoothly - and then multiply your income
possibilities by duplicating the same program with as many other of
your local area publications as possible. When you go in to talk to
these people about the program you have in mind, remember - they are
in the business of making money, and your plan is just another way
for them to make money - they want your business and your money -
sell them on yourself and your business plan.
So, that's it... the plan you can use to become rich - the rest is
up to you... I assure you it's easy to put into action, and it
works... How soon you get it started, and how much money you make
with it, is entirely up to you...
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